Chinas toy market is hoping to ride the trend in Asia for so-called pop toys - collectible cartoon figures aimed at adults - as it, along with other Chinese companies, seeks to recover from the pandemic. Prior to POP MART, collectibles in China were a niche subculture that was sold in specialty stores. POP MART created the boom for the collectible toys industry in the country with blind boxes, a form they used to sell collectibles. Blind boxes are like unboxing a surprise toy in which you dont know which figure youll receive. There are many opportunities both domestically and internationally for toy manufacturers because of its potential growth. In recent years, collectible toys have grown in popularity among collectors, positively affecting the toy market.
| Report Attribute | Details |
| Historical Years | 2018-2021 |
| Forecast Years | 2022-2032 |
| Base Year (2021) Market Size | $12,453.2 Million |
| Market Size Forecast in 2032 | $35,355.5 Million |
| Forecast Period CAGR | 10.1% |
| Report Coverage | Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19;Companies’ Strategic Developments; End User Capacity & Workforce Analysis; Company Profiling |
| Market Size by Segments | By Product Type, By Buyer Type, By Sales Channel |
New start-ups are aggressively entering the Collectible Toys market by going head-on against Funko leading to intense competition.
Leading companies in this industry include Mattel, Inc., The Lego Group, HASBRO, Inc., HASBRO, Inc., MGA Entertainment, Inc., FUNKO, Spin Master, WOWEE, MOOSE, Storm Collectibles, National Entertainment Collectibles, Happy Worker Inc, JADA Toys Inc. Additionally, the famous online auction houses such as shopgoodwill.com, Ruby Lane, Etsy, eBid Online Auctions, and Bonanza boosted the collectibles sales in recent years.
Funko is a leading company in the collectibles field for licensed action figures. A few other players include Mattel (MAT) for Barbie, Hasbro (HAS) for movie action figures, Spin Master for Hatchimals, MGA for LOL, and Wowee for Fingerlings, but they are not actively marketing their products as collectibles. However, the situation is now changing.
Mattel and Hasbro are competing in the collectibles market. The Mattel campaign for International Womens Day consists of 17 Barbie collectible dolls, three Barbie dolls featuring the main actresses from Wrinkle in Time, and a Barbie doll portraying Laura Croft from Tomb Raider. Funkos main focus in Collectible Toys is Action Figures, which none of these directly compete with.
Years considered for this report
• Historical Years: 2018-2021
• Base Year: 2021
• Forecast Period: 2022-2032
Toy collectibles Market Research Report Analysis Highlights
• Historical data available (as per request)
• Estimation/projections/forecast for revenue and unit sales (2022 – 2032)
• Data breakdown for application Industries (2022 – 2032)
• Integration and collaboration analysis of companies
• Capacity analysis with application sector breakdown
• Business trend and expansion analysis
• Import and export analysis
• Competition analysis/market share
• Supply chain analysis
• Client list and case studies
• Market entry strategies adopted by emerging companies
Industry Segmentation and Revenue Breakdown
Product Type Analysis (Revenue, USD Million, 2022 - 2032)
• Collectible dolls
• Game CDs/Cassettes
• Animation Collectibles
• Cartoon Figurines
• Bobble Head
• Action Figures
• Other Figurines
• Toy Cars
• Pins & buttons
• Other Collectibles
Buyer Type Analysis (Revenue, USD Million, 2022 - 2032)
• Kids
• Adults
Sales Channel Analysis (Revenue, USD Million, 2022 - 2032)
• Licensed Collectible Manufacturers
• Specialized Collectibles Marketplace
• E-commerce Portals
• Offline Retails and Auction Houses
Country Analysis (Revenue, USD Million, 2022 – 2032)
Toy Collectibles Market companies:
• Mattel, Inc.
• The Lego Group
• HASBRO, Inc.
• HASBRO, Inc.
• MGA Entertainment, Inc.
• FUNKO
• Spin Master
• WOWEE
• MOOSE
• Storm Collectibles
• National Entertainment Collectibles
• Happy Worker Inc
• JADA Toys Inc.
From Market Decipher.
marketdecipher.com